Search Engine Optimization
SEO Approach & Strategy
Website Analysis &
Optimization
The breadth of SEO means that this covers a whole host of things – all of which can be uncovered and rectified by a site audit, checks include:
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Areas for optimization in content – thin, useless content will need updating, redirecting or removing.
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Images not properly tagged – this is how search engines know what the image is.
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HTTP / HTTPS – identifying any mixed content issues on the website.
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Meta issues – ensuring all pages have unique and relevant meta data.
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Headers – Ensuring H1’s 2’s and 3’s are used properly throughout the site.
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Mobile responsiveness – mobile traffic now outnumbers desktop traffic – need to make sure site functions properly on mobiles and tablets.
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URL structures – ensuring all pages have proper URL structures.
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Indexability – ensuring that all relevant pages on website are
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indexable, and blocking those that do not need to be indexed, for example, a ‘thank you’ page.
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Duplicate content – Identifying and rectifying any pages with similar or identical content.
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Broken links – both external and internal 404’s will need to be rectified/redirected.
Research & Strategy
Here after having a complete Website Audit Analysis, We do the following researches;​
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Finalizing Target Keywords
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Keywords Competition & Volume
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Industry Research
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Competition Analysis
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Ranking Strategy
Technical SEO
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Add search bar on the home page
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SSL
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SEO Friendly Product pages URL - Avoid Dynamic Url’s generator.
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Incorporating Canonical tags
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Mobile responsive - Ensuring website should be mobile responsive.
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Add "AMP" version.
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Google Analytics Setup/Review
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404 Custom Page Creation
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Make auto loads function on website home page
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Add the address in the footer for user faith
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Create a Blog Page (If not there on website for content marketing)
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Attached Thank you page with check out page. (For E Commerce Website)
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Google Search Console
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Robots.txt & Site Maps
On Page SEO Activities
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Keywords Research & Mapping.
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H1 Tags implementation.
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Metadata Optimization.
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Optimize Product SEO title.
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Product SEO Description
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Optimize URL Structure.
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Optimize product images and videos.
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Use internal linking.
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Competitors Analysis.
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Add Schemas on site.
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Breadcrumbs if required.
Off Page SEO Activities
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Social Bookmarking Submission.
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Profile Creation Submission.
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B2B Submissions
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Classified Submission.
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Quora Q&A Submission.
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Backlinks Optimization
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Directories Listings
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PDF & PPT Submissions
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Forums
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Blog Submissions
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Competitor Backlinks
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Broken Links Restoration
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Infographic Submission
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Video/Image Submission
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Guest Posting
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Articles Submission
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Product Listings (For E Commerce Websites)
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Monthly Report
Content Marketing
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High-Quality Images & Posters for your Brand
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Monthly 8 Posters/Creatives for your Branding
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Blogs
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Blog Optimization
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Spam Link Removal
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Duplicate Content Check
Reporting, Monitoring & Adjusting
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Monitoring the activities (Google Analytics & Search Console)
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Analyzing and optimizing the activities
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Keywords Ranking report.
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Dedicated Account Manager
Business Benefits
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Brings Organic Search Traffic to your Website
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Generates Leads Cost-Effectively
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Increases Brand Awareness
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Gets You Ahead of the Competition
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Optimizes Website for Mobile Users
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Builds Trust
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Improves All Your Other Marketing Strategies
Diverse Idea Generation
With a deep understanding of business requirements and expectations, we collaborate seamlessly across our teams to craft ideas and digital experiences that people love. A comprehensive SEO strategy prepares your business for long-term success!
Diverse Idea Generation
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Understand your Idea & Business Needs
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Analyzing your Idea & Processes
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Audit as per your Business Domain
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Offer Diverse Suggestions and Implementation
To make your site appear in the first place, we set up SMART quarterly targets for our highly qualified SEO team and keep a keen eye on the performance metrics.
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Creating Quarterly Goals
It starts with goals and decision making
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Think Quarterly
Thinking for quarterly goals
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Set Benchmarks
Regular meetings with clients
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Room for Flexibility
Creating strategies to leave room for change
Setting up Quarterly Targets
Monthly Meetings
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Advanced Preparation
Preparing everything before the call
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Reliable Format
We follow a reliable format for participants
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Role Responsibilities
Deciding the participant's role
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Make a Commitment
Creating challenges and commitment
We develop a perfect roadmap for your business. Our highly-qualified SEO experts regularly evaluate your goals as per the results and make necessary changes in the SEO strategy to achieve higher visibility in search engines and maintain performance.
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Establish Goals
Determining roadmap goals and team
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Gather Inputs
Collecting issues from existing research
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Visualize and Share
Result visualization and setting a timeline
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Make a Commitment
Revisit for updates and make adjustments